At the start of the post-war industrial boom, Robert S. Reese, known fondly as “Pappy,” becomes a partner in the young company, bringing tree trimming and right-of-way clearing to the business mix. Known for insisting that the Company achieve success through “fair dealing and good work,” Reese leaves an indelible mark on the organization as its Chairman and CEO for some 30 years.
The same year, Dodge introduced its Power Wagon, a civilian version of the light cargo military trucks produced for the Army during World War II. Advertised as a “self-propelled power plant,” the Power Wagon becomes the workhorse of the fleet and a lasting, iconic symbol of the Company’s beginnings.